Optometry Australia is to close its online store on 30 June next year, citing a significant drop in member demand for optometry books and eye-care brochures over the past few years.
All current book and merchandise orders will be fulfilled. Last orders will be accepted until 28 February 2018. All outstanding coupons will be honoured provided they are used by 31 May 2018. Orders for brochures can be placed up to 30 June 2018.
The chief executive officer of Optometry Australia, Ms Lyn Brodie, said: “An assessment of member demand, combined with a highly competitive retail environment and increasing distribution costs, has led us to the difficult but financially prudent decision to close our optometric online store.
“With expenses starting to out-strip revenue, we believe that we can no longer continue to divert members’ funds into keeping the store open.”
Optometry Australia will continue to promote new optometric books on its website.