National Sunglasses Day – The Vision Council’s fourth annual campaign in the United States to promote the importance of sunwear – went viral again this year with more than 600 million broadcast, online and social media impressions.
This year’s impressions surpassed last year’s record of 580 million-plus impressions.
The Vision Council, for the first time, executed a series of broadcasts interviews with Marie Claire senior fashion editor and E! News fashion correspondent, Zanna Roberts Rassi, resulting in 30 TV and radio interviews with national outlets such as The Daily Buzz and Patch.com as well as numerous regional outlets.
The interviews focused on top-level National Sunglasses Day messaging, the importance of UV eye health and the top summer sunglass trends.
The Vision Council also executed two regional broadcast segments with Dr Justin Bazan, OD, on CT Style, and Let’s Talk Live DC. National Sunglasses Day was also covered on The Tonight Show Starring Jimmy Fallon, as well as on EOnline.com, PeopleStyle.com and Today.com.