Heard it all before

Not unexpectedly, there’s been an annoyed response to the entrance and rapid expansion of Specsavers in the hearing business in Australia.

For years, the manufacturers of hearing aids called the shots for purveyors of hearing aids, training their staffs, setting sales targets, pressuring them for greater sales and so on. There was little independence for audiometrists nor audiologist, with their greater emphasis being on selling, selling, selling.

Now an organisation with more than a few rounds of the hearing-aid block under its belt (in the United Kingdom), is here.

Almost as a matter of course, the locals have been narky, hurling the usual insults as in optical, but it’s all water off a duck’s back; Specsavers has heard it all before!